Logo Evolution

Modal was founded in 2021. While our wordmark has evolved over the last few years, our thin-lined logo has remained much the same. The cube “M” logo has been a consistent and recognizable aspect of Modal’s identity, even inspiring company mascot Moe & Dal. But its thin lines presented challenges at smaller sizes and was beginning to feel out of place as the rest of the brand identity evolved.

Our goal was to make the logo adaptable and ensure that it would work across different applications—all while continuing to be recognizable. We wanted the new logo to feel like a natural next step for the company and the brand.

After a variety of explorations done in collaboration with Ty Wilkins, we settled on a new logo and wordmark that maintains better visual integrity across all surface areas, from favicons to billboards.

Billboard Campaign in San Francisco

In tandem with this update, we also launched our first OOH brand campaign. As an NYC-based company, we wanted to bring our brand presence to SF, the epicenter of tech and AI.

We have always had a distinctive brand, which we wanted to embody in this campaign while also communicating our core company mission. After many copy iterations, we released three billboards that each emphasized a different aspect of what makes Modal the easiest and most scalable AI infrastructure platform.

Our billboards will be live across San Francisco until the end of May. Share your billboard sightings on social media, and we’ll send exclusive Modal swag your way!